UTM Builder

Start from an Existing Link

Paste a URL that already has UTMs — pre-fills the form so you can modify from there.

Destination

Destination URL

Traffic Source

Source utm_source

Who initiated or placed the link.

Medium utm_medium

What type of channel carried the link.

Campaign

Campaign utm_campaign optional

Lowercase, underscores only. Click a pattern to start:

event_[name][year] tradeshow_[name][year] assoc_[name] product_[name] brand_[descriptor] promo_[name][year]

Additional Identifiers

Content utm_content optional

The specific creative, piece, or link placement that drove the click.

⚠ Dynamic values {{placement}} and {{ad.name}} are set in Meta / Google Ads — not entered here.

Term utm_term optional

Audience segment or nurture stage. For paid search, set {keyword} dynamically in the ad platform.

⚠ Dynamic values {keyword} and {{adset.name}} are set in the ad platform — not entered here.

Output