ℹ
Sample data only — all metrics, figures, and revenue numbers shown are illustrative and do not represent actual business performance or client data.
Inbound Leads
Form submissions, all sources
1,847
Contacts created YTD
↑ 62% vs prior year
Inbound Closed Won
Revenue attributed to inbound
$9.2M
Closed won revenue YTD
↑ 4.3× vs prior year
Avg. Cost Per Lead
Blended across paid channels
$118
CPL, paid media only
↓ 14% vs prior year
Demo → Close Rate
Inbound AE track
34%
Demos held → closed won
↑ 8pts vs prior year
Inbound Leads by Month
New contacts created from inbound sources
2025
2024
Jan
Mar
May
Jul
Sep
Nov
Dec
Closed Won by Source
Inbound revenue attribution
CPL by Channel
Avg cost per lead, paid only
Pipeline by Stage
Active inbound deals
MQL
312
$—
SQL
228
$—
Demo Sched.
164
$4.1M
Demo Done
112
$2.8M
Proposal
64
$1.6M
Closed Won
38
$9.2M
Lead Volume by Source
New contacts YTD, by channel
Leads & MQLs by Quarter
Volume and qualification rate over time
Leads
MQLs
Q1
Q2
Q3
Q4
Sequence Performance
Active AE sequences, YTD
| Sequence | Enrolled | Open % | Reply % | Type |
|---|---|---|---|---|
| Sequence A — Demo Prep | 412 | 68% | 24% | Demo |
| Sequence B — AE Nurture | 318 | 54% | 14% | Nurture |
| Sequence B — SMB Nurture | 204 | 51% | 11% | SMB |
| Re-Engagement — Cold | 158 | 39% | 7% | Nurture |
| Post-Demo — No Close | 86 | 44% | 9% | Nurture |